December 3, 2019
Air Canada uses VR to showcase its top-flight business class service
That was until immersive content studio Neutral Digital delivered a fully interactive solution that replicated the whole award-winning experience in VR. Now, instead of the logistical headache of transporting an airplane seat from country to country, Air Canada has a simple, easy-to-set-up system that fits into a Pelican case.

An engaging and cost-effective VR experience
Transporting a physical airline seat to trade shows around the world is logistically challenging and expensive. “The seat could only accommodate so many people in one day,” recalls Harkness. It had to travel with its own electrician, and required a special passport to import it temporarily into the destination county. “These passports, and the fact that you had to ship these rather large seats, meant that it came with a quite a cost,” continues Harkness.

Almost everything that you might interact with while sitting on the seat in real life is interactive in the VR experience. That includes adjusting the fans, turning the reading light on and adjusting its position, and putting on the headphones.

Innovative VR airline marketing
To test out ideas and enable non-technical members of the team to contribute to the project, the team harnessed the power of the Blueprint visual scripting system. Providing the ability for designers and artists to use the full range of concepts and tools generally only available to programmers, Blueprint enables you to do everything visually, from dragging and dropping nodes to easily setting parameters in the UI. By leveraging Blueprint, the team also managed to sidestep a number of technical challenges on the project.“Around 97 to 98 percent of the project was done with Blueprint, and that allowed us not only to rapidly prototype things, but also to expose things for artists who weren't necessarily confident with Blueprint,” says Laverick. “We can drop a cinematic camera in, take some amazing-looking videos or stills with nice post-process effects, and then use them for marketing. Unreal gave us the ability to do that.”

Want to create your own immersive, interactive visualizations for compelling marketing experiences? Download Unreal Engine for free today!